What do we do differently?
DifferentGuys is a creative tech agency in London and Istanbul, bringing human creativity and AI together for brands and agencies.
AI Film Production & Development
We combine creative direction and generative AI to develop stories, characters and visual worlds for films. Our work spans fully AI-generated storytelling and AI elements within a wider production. The brief and intended audience guide the choice of techniques.
See İş Bankası Bankamatik, produced by DifferentGuys with agency Tribal Worldwide Istanbul and post-production by Luma, and Same, But Beautiful, our AI animated short for the Dreamina AI Creative Partner Program.
Technology-Powered Campaigns
We bring strategy, ideas, creative direction and technology together to build campaigns across film, imagery and outdoor. A shared visual world helps connect the different campaign formats.
For BiTaksi's Back to School campaign, DifferentGuys worked across strategy, creative direction, AI photography and video, music and outdoor executions. For GDV/CØN London, our work connected concept, visual identity, outdoor and film.
Generative Design & Imagery
We create AI imagery, visualizations and bespoke visual worlds for brands. This can support a campaign's look, an AI photoshoot or imagery within a live-action production.
Explore The Night Runners Club London AI photoshoot and DeFacto x Talisca, where DifferentGuys designed and animated visual worlds for an LED volume production with Organic Film and TBWA Istanbul.
Strategic AI Consultancy
We help brands explore how AI can contribute to their creative work. A useful starting point is a specific communication challenge, the existing creative process and the output the team needs. The aim is to connect creative ambition with a practical application of AI.
AI System Design & Implementation
We design AI systems around business and creative processes. Enpara's 2025 annual report shows an AI-supported production pipeline combining visual generation, animation and quality control with a creative team's direction.
Our approach to AI in creative work
At DifferentGuys, human creativity and artificial intelligence work together. Ideas, storytelling and creative direction shape the use of AI. Generative tools expand the visual possibilities; people shape the meaning and assess the result. Our project portfolio shows the studio's contribution and collaborators for each production.
Planning your project
How can a brand start using AI in a creative project?
Start with one clear brief: the audience, message, intended channels, required formats and timing. Share brand references and existing assets, then identify where AI could help the idea. A focused visual test can help a team assess the direction before extending it into a campaign.
What can generative imagery offer a brand?
It can help explore visual directions, imagine new environments and create related images across a campaign. Brand consistency, recognizable products and the intended use still need careful review. The appropriate approach depends on the brief.
How should you choose an AI creative partner?
Look for relevant finished work, clear production credits and an explanation of the partner's role. Discuss creative direction, review stages, deliverables, usage requirements and how the work will fit your team's existing process.
Can DifferentGuys collaborate with an agency or production company?
Yes. Our portfolio includes collaborations with advertising agencies and production companies as well as projects spanning strategy, creative direction and production. The scope is defined around the project.
Tell us about your project
For AI film production, campaign imagery, consultancy or a creative AI system, contact hello@differentguys.studio. Include your brand or agency, the brief, intended outputs and target timing.