We’re redefining creativity in the age of
artificial intelligence.
DifferentGuys is a new-generation
creative studio shaped by the energy
of London and Istanbul — blending 15 years
of cinema and advertising experience
with the evolving potential of technology.
Meet
the Team
Our team, led by Y. Erman Anıt and Ozan Ketenci, believes in the perfect harmony between human and artificial intelligence.
Members of our team are specialized AI Workers collaborating with real people, because we see the future of creativity rooted in the depth of technology.
Co-Founder / Creative Director
Yılmaz Erman Anıt
I’m Yılmaz Erman, a creative professional with 15 years of experience working with global brands. I began my career as a Designer and progressed through roles as Art Director, Creative Group Head, and Creative Director.
Throughout this journey, I worked at international agencies such as TBWA/Istanbul, Grey Group, and MullenLowe. After eight years at DDB/Tribal Worldwide Istanbul, where I held my most recent role as Creative Director, I co-founded DifferentGuys, a London- and Istanbul-based company, in February 2025.
Throughout my career, I have developed advertising campaigns for a range of global and local brands, including Turkish Airlines, Unilever EMEA, HSBC, Canon, and Nike. I’ve contributed to over 100 commercial film projects across more than 10 countries, including Italy, Africa, Dubai, the UK, and Hong Kong. I have also directed documentary-style films, most notably Turkish Cargo Mission Rescue, which garnered over 10 million views across social media and major media platforms, including CNN, BBC, and National Geographic.
During this period, I received awards from prestigious organizations, including Kristal Elma, Felis, and the Turkish Graphic Designers Association (GMK). I am a member of GMK and the Royal Society of Arts.
For the past four years, I have focused on exploring the potential of artificial intelligence technologies in the creative industry. As a creative partner with technology-driven ventures like Kling AI, Higgsfield, ThinkDiffusion, and Krea, I develop innovative projects while leading DifferentGuys’ projects in London and Istanbul. DifferentGuys aims to offer a fresh perspective to the creative industry by combining technological advantages with creative expertise.
I believe that the strong connection experienced creatives build with technology will shape the future of the industry.
Co-Founder / Technology Director
Ozan Ketenci
I'm Ozan Ketenci, a Generative AI Strategist and co-founder of Different Guys in London and Istanbul. Since 2022, I've been deeply involved in developing generative AI solutions, focusing on large language models, prompt engineering, and image/video generation technologies.
My technical expertise includes working with different LLM frameworks, implementing RAG systems, and optimizing embedding technologies for document retrieval. In the image generation domain, I have specialized in model fine-tuning techniques and LoRA training to customize generative models for specific visual styles and domain-specific applications.
At DifferentGuys, which I co-founded with Yılmaz Erman Anıt, our mission is to pioneer next-generation projects that leverage AI's computational power while preserving human creativity's nuanced expertise. We focus on creating solutions that treat AI as a creative partner rather than a replacement for human ingenuity.
I believe the future lies in creating meaningful synergies between human expertise and machine intelligence. I aim to democratize access to advanced AI technologies and empower individuals and organizations to address complex challenges with unprecedented creativity and efficiency.
Reach out with a greeting email, and let’s explore how we can collaborate.
Reach out with a greeting email, and let’s explore how we can collaborate.
Say Hello!