bitaksi - Back to School Campaign

We brought bitaksi’s Back to School campaign to life through a collaboration between human creativity and AI. From strategy and idea creation to photography, video, music and outdoor executions, AI played a role at every stage.

Under DifferentGuys Studio’s creative direction, we built a cohesive campaign world across every touchpoint.

Strategy · Idea Creation · Creative Direction · AI Photography & Video · Music · Outdoor

Her yolculukta heeeep kazandıran taksi.

Different city moments. More rewards.

On the way to school, out with friends or caught in the rain.
The film series brings the rewards of bitaksiPara to life through three stories drawn from everyday city life.

One campaign. A shared visual world.

We brought the campaign’s characters and bitaksiPara together in a series of key visuals. AI-generated photography,
bitaksi’s signature colours and the idea of a taxi that keeps on giving shaped a consistent visual language.

BiTaksi campaign visual with a woman, a child and a yellow taxi promoting 50% cashback.
Woman beside a yellow taxi holding a blue 50% token in a BiTaksi cashback campaign visual.
Group of smiling people in a blue BiTaksi campaign visual promoting 50% cashback.
Couple with white tulips, a blue 50% token and a yellow taxi in a BiTaksi cashback campaign visual.

Taking the campaign into the city.

We extended the campaign’s visual world to digital outdoor screens. Motion pieces tailored to different screen sizes and formats brought bitaksi’s rewards message into the daily rhythm of the city.

BiTaksi campaign displayed on outdoor advertising placements across the city.
Heeep Kazandıran Taksi

Agency & Production: DifferentGuys Studio
Post-production: Luma

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