GDV/CØN London
GDV/CØN London started as a conversation among game developers and grew
into a community conference and a world of its own.
DifferentGuys Studio built every layer of it: the concept, the visual identity, the outdoor presence, and the film. One studio, end to end, powered by AI.
Branding
We shaped GDV/CØN's entire visual world from a single idea. The name, the fractured typography with its broken glyphs, the electric-blue-on-black system, and the emblem all came together into one language that reads like a transmission from a place that has already moved on. This identity became the backbone on which everything else was built.
Campaign
Then the world left the screen. We carried the same language into the city, pasted across walls as a statement, printed into the streets, and floating on the canal as illuminated spheres mirrored in the water.
From outdoor installations to the full social media rollout, every touchpoint spoke as one. And then it started to move, the concept brought to life as a film that carries the audience to the other side.
From the first frame to the final cut, conceived, designed, and produced end to end.
