GDV/CØN London

GDV/CØN London started as a conversation among game developers and grew into a community conference and a world of its own.

DifferentGuys Studio built every layer of it: the concept, the visual identity,
the outdoor presence, and the film. One studio, end to end, powered by AI.

Campaign

Then the world left the screen. We carried the same language into the city, pasted across walls as a statement, printed into the streets, and floating on the canal as illuminated spheres mirrored in the water.

From outdoor installations to the full social media rollout, every touchpoint spoke as one. And then it started to move, the concept brought to life as a film that carries the audience to the other side.

From the first frame to the final cut, conceived, designed, and produced end to end.

People crossing a street under a bridge in London, with a large blue screen and a red double-decker bus visible.
Blue GDV/CON London campaign posters displayed on a wall.
Pedestrian walking past three blue GDV/CON campaign posters on a brick wall.
People sitting in boats and standing outdoors near a white building with large windows at dusk, with string lights hanging and reflections visible on the water.
Pedestrian passing a wall of posters on a city sidewalk.
Smartphone displaying a GDV/CON London event ticket with a QR code.
People gather outside a modern glass building with trees in front, some buying coffee, and bicycles parked along the sidewalk.
Attendee wearing glasses and a blue cap in the audience at GDV/CON London.
Speaker presenting in front of a graphic wall at GDV/CON London.

Branding

We shaped GDV/CØN's entire visual world from a single idea. The name, the fractured typography with its broken glyphs, the electric-blue-on-black system, and the emblem all came together into one language that reads like a transmission from a place that has already moved on. This identity became the backbone on which everything else was built.

GDV/CON London logo in black and white.
Text graphic with the words 'See you on the other side' in bold blue letters.
Attendee wearing headphones beside blue GDV/CON London event signage.
Blue and black GDV/CON London event poster.
Blue GDV/CON branded bottle against a black background.
Blue GDV/CON baseball cap with black embroidered lettering.
Blue reusable shopping bag with black text reading 'See you on the other side' against a black background.
Black and white computer code forming a face in a generative graphic.
Three-dimensional GDV/CON logo with blue and metallic lettering.

Logo to film, street to screen.

One studio, end to end, crafted with AI.

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